Snap Inc. is a camera company. The Company's flagship product, Snapchat, is a camera application that helps people communicate visually with friends and family through short videos and images called Snaps. Snapchat is its core mobile device application and contains five tabs. Its tabs include Camera, Communication, Snap Map, Stories and Spotlight. The Camera is the starting point for creation in Snapchat. Snapchat opens directly to the Camera, making it easy to create a Snap and send it to friends. Communication allows users to send Snaps to friends collectively or individually, through its messaging architecture. Snap Map is a live and personalized map that allows Snapchatters to connect with friends and explore what is going on in their local area. Stories feature content from a Snapchatter's friends, its community, and its content partners. Spotlight is a way to share user-generated content with the entire Snapchat community. Its advertising products include Snap Ads and AR Ads.